Brand Activation

Our strategic thinking takes brand experiences beyond the event into the on & off line world, ensuring that audience connection, content generation and PR amplification are at the heart of the activation.

Some of our work

Replay

Replay with Rob da Bank Stage

Objectives

To curate and activate a live music strategy to launch REPLAY's new global music platform Beatclash.com.

Activation

By creating the Replay with Rob da Bank stage at Bestival, we gave the brand a genuine voice and delivered a world class line up of new music for four days of live sets and exclusive backstage content featuring Alt J, Grimes, Aluna George, Palma Violets and many more. Live content was amplified to social audiences via live streaming solutions and media seeding. To ensure early conversation with target audience we produced and programmed in- store gigs at Flagship REPLAY stores to ensure genuine interest prior to the Bestival collaboration and importantly point of purchase. At the festival we produced the brand experience, secured and liaised with all artists for backstage exclusive acoustic sessions and gifting and helped facilitate the live streaming.

Results

The Replay with Rob da Bank Stage was one of the most attended arenas of Bestival and with a stand out line-up. The solution provided both a credible and genuine music editorial voice for REPLAY at the event and across all of their marketing channels.

  • A genuine, relevant conversation with consumers driving interaction with REPLAY's new music strand.
  • The content we produced provided audience engagement and value at ALL marketing levels including retail, event and REPLAY's own digital channel beatclash.com.
  • 250,000 Facebook likes-The beginning of a long successful working relationship.
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